Pepsi Phrases

1909-1939:	Delicious and Healthful
1939-1950:	Twice As Much For A Nickel Too
1950-1963:	The Light Refreshment
1953-1961:	Be Sociable
1961-1963:	Now It's Pepsi For Those Who Think Young
1963-1967:	Come Alive! You're In The Pepsi Generation
1967-1969:	Taste That Beats The Others Cold
1969-1973:	You've Got A Lot To Live, Pepsi's Got A Lot To Give
1973-1975:	Join The Pepsi People Feelin' Free
1975-1978:	Have A Pepsi Day
1978-1981:	Catch That Pepsi Spirit
1981-1982:	Pepsi's Got Your Taste For Life!
1983-1983:	Pepsi Now!
1984-now:	Pepsi, The Choice Of A New Generation

1893--Caleb Bradham, a young pharmacist from New Bern, North Carolina, begins experimenting with many different soft drink concoctions; patrons and friends sample them at his drugstore soda fountain.
1898--One of Caleb's formulations, known as "Brad's Drink," a combination of carbonated water, sugar, vanilla, rare oils and cola nuts, is renamed "Pepsi-Cola" on August 28, 1898. Pepsi-Cola receives its frist logo.
1902--The instant popularity of this new drink leads Bradham to devote all of his energy to developing Pepsi-Cola into a full-fledged business. He applies for a trademark with the U.S. Patent Office, Washington D.C., and forms the first Pepsi-Cola Company.

The first Pepsi-Cola newspaper advertisements appeared in the New Bern Weekly Journal.

1903--"Doc" Bradham moves the bottling of Pepsi-Cola from his drugstore into a rented warehouse; he sells 7,968 gallons of syrup in the first year of operation.

Pepsi's theme line is "Exhilarating, Invigorating, Aids Digestion."

1904--Bradham purchases a building in New Bern known as the "Bishop Factory" for $5,000 and moves all bottling and syrup operations to this location. Pepsi is sold in six-ounce bottles. Sales increase to 19,848 gallons.

1905--Pepsi-Cola's first bottling franchises are established in Charlotte and Durham, North Carolina.

Pepsi receives its new logo, its first change since 1898.

1906--Pepsi gets another logo change, the third in eight years. The modified script logo is created with the slogan, "The Original Pure Food Drink."

There are 15 U.S. Pepsi bottling plants. The Pepsi trademard is registered in Canada. Syrup sales rise to 38,605 gallons.

The federal government passes the Pure Food and Drug Act, banning substances such as arsenic, lead, barium, and uranium, from food and beverages. This forced many soft drink manufacturers, including Coca-Cola, to change their formulas. Pepsi-Cola, being free of any such impurities, claimed they already met federal requirements.

1907--Pepsi-Cola Company continues to expand; the company's bottling network grows to 40 franchises. Pepsi-Cola sells more than 100,000 gallons of syrup.

Pepsi trademark is registered in Mexico. Syrup sales rise to 104,026 gallons.

1908--Pepsi-Cola becomes one of the first companies to modernize delivery from horse drawn carts to motor vehicles. Two hundred fifty bottlers in 24 states are under contract to make and sell Pepsi-Cola.

1909--Automobile race pioneer Barney Oldfield endorses Pepsi-Cola in newspaper ads as "A bully drink...refreshing, invigorating, a fine bracer before a race."

1910--The first Pepsi-Cola bottlers' convention is held in New Bern, North Carolina.

1920--Pepsi theme line speaks to the consumer with "Drink Pepsi-Cola, it will satisfy you."

1923--Pepsi-Cola Company is declared bankrupt and its assets are sold to a North Carolina concern, Craven Holding Corporation, for $30,000.

Roy C. Megargel, a Wall Street broker, buys the Pepsi trademark, business and good will from Craven Holding Corporation for $35,000, forming the Pepsi-Cola Corporation.

1928--After five continuous losing years, Megargel reorganizes his company as the National Pepsi-Cola Company, becoming the fourth parent company to own the Pepsi trademark.

1931--U.S. District Court for Eastern District Virginia declares the National Pepsi-Cola Company bankrupt, the second bankruptcy in Pepsi-Cola history.

The Loft candy company acquires the National Pepsi-Cola Company. Charles G. Guth, president of Loft, assumes leadership of Pepsi and commands the reformulation of Pepsi-Cola syrup formula.

1933--By the end of the year, Guth's new Pepsi-Cola Company is insolvent. In a series of moves, he acquires Megargel's interest in the company, giving himself 91% ownership of Pepsi.

1934--A landmark year for Pepsi-Cola. The drink is a hit and to attract even more sales, the company begins selling its 12-ounce drink for five cents (the same cost as six ounces of competitive colas). The 12-ounce bottle debuts in Baltimore, where it is an instant success. The cost savings proves irresistible to Depression-worn Americans and sales skyrocket nationally.

Caleb Bradham, the founder of Pepsi-Cola and "Brad's Drink," dies at 66 (May 27th, 1867-February 19th, 1934).

1935--Guth moves the entire Pepsi-Cola operation to Long Island City, New York, and sets up national territorial boundries for the Pepsi bottler franchise system.

1936--Pepsi grants 94 new U.S. franchises and year-end profits reach $2,100,000.

1938--Walter S. Mack, Jr., V.P. of Phoenix Securities Corporation is elected President of the Pepsi-Cola Company. Mack, who considers advertising the keystone of the soft drink business, turns Pepsi into a modern marketing company.

1939--The "Pepsi & Pete" comic strip introduces the "Twice as much for a nickel" theme in newspapers.

Pepsi-Cola Company names Mack as CEO.

The Board of Directors removes Guth from the Pepsi payroll after he plans to personally acquire a competing cola.

1940--Pepsi-Cola Company makes advertising history with "Nickel, Nickel," the first advertising jingle ever broadcast nationwide on radio.

1941--The New York Stock Exchange trades Pepsi's stock for the first time.

In support of the war effort, Pepsi's bottle crown colors change to red, white, and blue.

1943--Pepsi's theme line becomes "Bigger Drink, Better Taste."

1948--Corporate headquarters moves from Long Island City, New York, to midtown Manhattan.

1950--Alfred N. Steele becomes President and CEO of Pepsi-Cola. Mr. Steele's wife, Hollywood movie star Joan Crawford, is instrumental in promoting the company's product line.

Pepsi receives its new logo, which incorporates the "bottle cap" look. The new logo is the fifth in Pepsi history.

1953--"The Light Refreshment" campaign capitalizes on a change in the product's formula that reduces caloric content.

1955--Herbert Barnet is named President of Pepsi-Cola.

1959--Pepsi debuts at the Moscow Fair. Soviet Premier Khrushchev and U.S. Vice President Nixon share a Pepsi.

1960--Young adults become the target consumers and Pepsi's advertising keeps pace with "Now it's Pepsi, for those who think young."

1962--Pepsi receives its new logo, the sixth in Pepsi history. The 'serrated' bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign.

1963--After climbing the Pepsi ladder from fountain syrup salesman, Donald M. Kendall is named CEO of Pepsi-Cola Company.

Pepsi-Cola continues to lead the soft drink industry in packaging innovations, when the 12-ounce bottle gives way to the 16-ounce size.

Twelve-ounce Pepsi cans are first introduced to the military to transport soft drinks all over the world.

1964--Diet Pepsi, America's first national diet soft drink, debuts.

Pepsi-Cola acquires Mountain Dew from the Tip Corporation.

1965--Expansion outside the soft drink industry begins. Frito-Lay and Pepsi-Cola merge, forming PepsiCo, Inc.

Military 12-ounce cans are such a success that full-scale commercial distribution begins.

Mountain Dew launches its first campaign, "Yahoo Mountain Dew...It'll tickle your innards." 1970--Pepsi leads the way into metrics by introducing the industry's first two-liter bottles. Pepsi is also the first company to respond to consumer preference with light-weigh, recyclable, plastic bottles.
Vic Bonomo is named President of Pepsi-Cola.

The Pepsi World Headquarters moves from Manhattan to Purchase, NY.

1974--First Pepsi plant opens in the U.S.S.R.

Television ads introduce the new theme line, "Hello, Sunshine, Hello Mountain Dew."

1976--Pepsi becomes the single largest soft drink brand sold in American supermarkets.

The campaign is "Have a Pepsi Day!" and a classic commercial, "Puppies," becomes one of America's best-loved ads. As people get back to basics, Pepsi is there as one of the simple things in life.

1977--At 37, marketing genius John Sculley is named President of Pepsi-Cola.

1978--The company experiments with new flavors. Twelve-pack cans are introduced.

1980--Pepsi becomes number one in sales in the take home market.

1981--PepsiCo and China reach agreement to manufacture soft drinks, with production beginning next year.

1982--Pepsi Free, a caffine-free cola, is introduced nationwide. Pepsi Challenge activity has penetrated 75% of the U.S. market.

1983--Mountain Dew launches the "Dew it to it" theme.

1984--Pepsi advertising takes a dramatic turn as Pepsi becomes "the choice of a New Generation."

Lemon Lime Slice, the first major soft drink with real fruit juice, is introduced, creating a new soft drink category, "juice added." In subsequent line of extensions, Mandarin Orange Slice goes on to become the number one orange soft drink in the U.S.

Diet Pepsi is reformulated with NutraSweet (aspertame) brand sweetener.

1985--After responding to years of decline, Coke loses to Pepsi in preference tests by reformulating. However, the new formula is met with widespread consumer rejection, forcing the re-introduction of the original formulation as "Coca-Cola Classic."

The cola war takes "one giant sip for mankind," when a Pepsi "space can" is successfully tested aboard the space shuttle.

By the end of 1985, the New Generation campaign earns more than 58 major advertising and film-related awards. Pepsi's campaign featuring Lional Richie is the most remembered in the country, according to consumer preference polls.

1986--Chairman Donald M. Kendall retires and is succeeded by D. Wayne Calloway.

7-Up international is acquired in Canada.

Pepsi-Cola acquires Mug Root Beer.

1987--Pepsi-Cola President Roger Enrico is named President/CEO of PepsiCo Worldwide Beverages.

Pepsi-Cola World Headquarters moves from Purchase to Somers, New York.

After a 27 year absence, Pepsi returns to Broadway with the lighting of a spectacular new neon sign in Times Square.

1988--Craig Weatherup is appointed President/CEO of Pepsi-Cola Company.

1989--Pepsi lunges into the next decade by declaring Pepsi lovers "A Generation Ahead."

Chris Sinclair is named President of Pepsi-Cola International.
Pepsi-Cola introduces an exciting new flavor, Wild Cherry Pepsi.

1990--American Music Award and Grammy winner rap artist Young MC writes and performs songs exclusively for national radio ads for Pepsi. Ray Charles joins the Pepsi family by endorsing Diet Pepsi. The slogan is "You Got The Right One Baby."

1991--Craig E. Weatherup is named CEO of Pepsi-Cola North America, as Canada becomes part of the company's North American operations.

Pepsi introduces the first beverage bottles containing recycled polyethylene terephthalate (or PET) into the marketplace. The development marks the first time recycled plastic is used in direct contact with food in packaging.

1992--Pepsi-Cola launches the "Gotta Have It" theme which supplants the longstanding "Choice of a New Generation."

Pepsi-Cola and Lipton Tea Partnership is formed. Pepsi will destribute single serve Lipton Original and Lipton Brisk products.

Crystal Pepsi: a refreshing, clear soda that is caffine free, has 100% natural flavors, no preservatives and is low in sodium, goes national.

Mountain Dew introduces the popular theme line, "Get Vertical."

1993--Brand Pepsi introduces its slogan, "Be Young. Have Fun. Drink Pepsi."

Pepsi-Cola profits surpass $1 billion.

Pepsi introduces an innovative 24-can multipack that satisfies growing consumer demand for convenient large-size soft drink packaging. "The Cube" is easier to carry than the traditional 24-pack and it fits in the refrigerator.

1994--New advertising introducing Diet Pepsi's freshness dating initiative features Pepsi CEO Craig Weatherup explaining the relationship between freshness and superior taste to consumers.

Pepsi Foods International and Pepsi-Cola International merge, creating the PepsiCo Foods and Beverages Company.

1995--In a new campaign, the company declares "Nothing else is a Pepsi" and takes top honors in the year's national advertising championship.

1996--In February of this year, Pepsi makes history once again, by launching one of the most ambitious entertainment sites on the World Wide Web. Pepsi World eventually surpasses all expectations, and becomes one of the most landed, and copied, sites in this new media, firmly establishing Pepsi's presence on the Internet.

1997--In the early part of the year, Pepsi pushes into a new era with the unveiling of the GeneratioNext campaign. GeneratioNext is about everything that is young and fresh; a celebration of the creative spirit. It is about the kind of attitude that challenges the norm with new ideas, at every step of the way.

PepsiCo. announces that, effective October 6th, it will spin off its restaurant division to form Tricon Global Restaurants, Inc. Including Pizza Hut, Taco Bell, & KFC, it will be the largest restaurant company in the world in units and second-largest in sales.

1998--Pepsi celebrates its 100th anniversary.

PepsiCo. Chairman and CEO Roger A. Enrico donates his salary to provide scholarships for children of PepsiCo employees.

PEPSICO TO ACQUIRE TROPICANA, WORLD LEADER IN BRANDED JUICES, FROM SEAGRAM

Pepsi introduces PepsiOne - the first one calorie drink without that diet taste!


1999--Pepsi celebrates its centennial year with a birthday party that is attended by Pepsi-Cola bottlers from all over the world. Joining the festivities are Pepsi stars and friends including Ray Charles, Kool and the Gang and the Rolling Stones.

President and Mrs. George Bush, Lady Thatcher and Walter Cronkite also help to commemorate the occasion where the Pepsi legacy is honored and a new look for the millennium is unveiled. The three-dimensional globe against an ice blue background becomes the universal symbol for one Pepsi family – poised for innovation and world leadership as it enters the new century.

The new look replaces the current Pepsi pedestal logo with a new brand identity that also more prominently features the Pepsi Globe against a blue background.

Pepsi-Cola North America welcomes Gary Rodkin as President and CEO.

In a dramatic restructuring of the business, Pepsi announces one of the largest IPOs in history. On March 31, 1999, The Pepsi Bottling Group, Inc. (PBG) becomes a publicly traded company and the largest Pepsi bottler. PBG is headed by President and CEO Craig Weatherup.

Pepsi and Lucasfilm team up again as Star Wars: Episode I – The Phantom Menace hits movie theaters. Consumer excitement surrounding the long-awaited return of the Star Wars series is heightened as special Pepsi bottles and cans offer 24 different Star Wars characters. The collection series includes a gold Yoda can.

Pepsi recruits its first "spokesalien" Marfalump to star in its commercials supporting the campaign. Marfalump, who was created by BBDO and George Lucas' Industrial Light and Magic company, has two great passions: Pepsi and Star Wars. The spots, titled "Landing" and "Play Acting," illustrate the great lengths the young alien will go to in order to enjoy both of his passions.

“The Joy of Cola," a new advertising campaign for brand Pepsi, features the voices of actors Marlon Brando, Isaac Hayes and "Queen of Soul" Aretha Franklin. The spots also feature child actress Hallie Eisenberg as the "Little Girl."


2000--From Boston to San Francisco and everywhere in between, consumers' cola choice is clear. In more than 30 markets currently conducting the Pepsi Challenge, the tastes of Pepsi and Pepsi ONE are preferred over Coke products in every market, especially in Philadelphia, Dayton, Tucson, San Antonio and Seattle.
In a cross-promotion designed to further engage youth in our products, consumers who take the Pepsi Challenge receive "starter points" for this summer's "Choose Your Music" program. Participants can also have their photos taken and posted online at www.pepsi.com, driving traffic to and increasing awareness of the Pepsi Internet site.

Faith Hill, Sammy Sosa and Ken Griffey Jr. – three of the hottest names in entertainment – signed new deals to endorse Pepsi-Cola products. Singing sensation Faith Hill, who has rocked the charts with her top 10 hits, starred in a new "Joy of Cola" ad with "Pepsi Girl" Hallie Eisenberg.

The ad debuted during the March 26 Academy Awards broadcast. Major League Baseball All-Stars Sammy Sosa and Ken Griffey Jr. also stepped up to bat in new Pepsi commercials. In addition to the ads, each slugger was to be involved in the Pepsi "Takin’ it to the Fields" youth baseball and softball programs, as well as appearing on in-store promotional materials for the brand.

2001--Britney Spears And Pepsi-Cola Ink Global Sponsorship And Advertising Pact

Aug.--PepsiCo and Quaker Complete Their Merger, Forming the Fifth-Largest Food and Beverage Co.

PepsiCo brands that each generate $1 billion or more in annual retail sales will now include: Pepsi, Mountain Dew, Diet Pepsi, Lay's potato chips, Gatorade, Tropicana Pure Premium, Doritos, Quaker, Ruffles, 7UP (outside the U.S.), Cheetos, Mirinda and Lipton Teas.

Pepsi puts "a little twist on a great thing", introducing lemon-flavored Pepsi Twist and Diet Pepsi Twist. The product launch marks the return to lemon-flavored colas for Pepsi, which distributed Pepsi Light until the mid-1980s.

Colombian singing sensation Shakira stars in a series of new commercials for Pepsi just as her debut English-language album hits stores in the U.S. At the same time, Pepsi agrees to sponsor the Latin pop star's worldwide concert tour.

2002--In December, American music and film sensation Beyoncé Knowles joins the Pepsi family.
The company introduces Pepsi Blue. A fusion of berries with a splash of cola, the blue-hued soft drink is created by and for teens.
Dawn Hudson is named president of Pepsi-Cola North America. Dawn becomes the second woman to head the Pepsi-Cola business in the United States. The first was Brenda Barnes, who served with distinction from April 1996 to late 1997.

Pepsi-Cola becomes the official soft drink sponsor of the National Football League.

Supermodel Cindy Crawford unveils new Diet Pepsi graphics during the March Academy Awards telecast. The new packaging features a bubbly blue background that reflects the brand’s light, crisp, refreshing qualities. Cindy's commercial also helps introduce a new Diet Pepsi tagline, “ Think Young. Drink Young.”

In a new blockbuster commercial, Britney Spears takes consumers through a fast-paced look at the “Pepsi Generations,” from the 1950s through today. Before the commercial debuts during the Super Bowl, more than 415,000 fans click to Pepsiworld.com and vote for their favorite generation. The winner: Britney at a 1950s-era doo-wop diner.


2003--Pepsi-Cola unveils a new advertising campaign, "Pepsi. It's the Cola," which is the brand's first major campaign shift since 1999. The new campaign highlights the popular soft drink that goes with everything from food to fun.

Pepsi's last major campaign change was in 1999, when it debuted "The Joy of Cola," which became "The Joy of Pepsi" in 2000.

Capitalizing on the power of the Pepsi globe – one of the world's most recognizable icons – Pepsi updates its image with a bolder, more contemporary look. The more dynamic design embodies the youthful attitude, boldness and excitement of Pepsi. The early 2003 change means a facelift for everything bearing the Pepsi and Caffeine Free Pepsi logos, from cans and bottles to vending machines and billboards.

Mountain Dew offers its third line extension with Mountain Dew LiveWire, combining the unique citrus taste of Mountain Dew with a bold orange flavor. Available summer 2003.

Pepsi's blockbuster summer promotion "Pepsi Play for a Billion" gives 1,000 consumers the chance to play for $1 billion on a live television show on The WB. The 1,000 sweepstakes winners will play a game of chance followed by a nail-biting elimination process to determine the guaranteed $1 million prizewinner. The $1 million winner will then have a chance to win $1 billion without forfeiting the $1 million prize.

In September, Richard Bay, a 42-year-old high school teacher from Princeton, West Virginia, became a millionaire on "Pepsi Play for a Billion" on The WB. Bay was one of 1,000 contestants who won a chance to appear on the show, and he survived a game of million-dollar guts to beat out nine other finalists and capture the $1 million prize. Bay and the television audience then held their collective breath to see if he would also win the billion dollar grand prize - which would have constituted the largest cash giveaway ever. Instead, his number was two digits off the billion-dollar number, which was selected by Kendall, an Orlando-based chimpanzee. Bay was still pleased with his cool million, and he and his wife Linda plan to help build a new library in their hometown.


2004--Pepsi unveils five new TV commercials for Pepsi and Sierra Mist on Super Bowl XXXVIII, making this the 19th straight year that Pepsi has advertised in the big game.

On Super Bowl Sunday, Apple and Pepsi officially launch a historic promotion to legally give away 100 million free songs to Mac and Windows PC users from Apple's iTunes Music Store. From February 1 to March 31, 100 million winning codes are randomly seeded in 20- ounce and 1-liter bottles of Pepsi, Diet Pepsi and Sierra Mist, and the winning codes are redeemable for a free song from the iTunes Music Store.

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